Privacy Policy of Legacy Laser Designs, LLC

Last Updated: 1/18/2024


INTRODUCTION

This Privacy Policy describes the types of personal information Legacy Laser Designs, LLC and its parent, subsidiary, and affiliate companies (collectively, “Legacy Laser Designs,” “we,” or “us”) collect, as well as how it's used, disclosed, protected, and retained through our website from which you are accessing this Policy, our social media pages on third-party social media platforms, email, text, mail, and any offline business interactions you have with us (collectively, our “Services”). It also explains your privacy choices and rights, as well as how to exercise them. A summary of our information practices may be found in Table 1 at the end of this Policy.

By accessing or using our Services, you signify your acceptance of this Privacy Policy and consent to the collection, use, disclosure, and other handling of your personal information as described in this Privacy Policy (except for activities for which we first require your consent to be given through other means).


COLLECTION OF PERSONAL INFORMATION

Legacy Laser Designs, LLC collects and processes different types of information about you, including information that identifies, relates to, describes, or can be associated with you (known as “personal information”). This includes information that we collect directly from you, through automated collection technologies, from other sources, or personal information we derive based on other types of personal information we collect, as more fully described below.

In the preceding twelve (12) months, we have collected the following categories of personal information. Note that not all categories may be collected about every individual:

  • Identifiers, such as “contact information” (e.g., name, alias, postal address, unique personal identifier, email address, customer number, date of birth, demographic information, IP addresses, and other online identifiers).

  • Commercial Information (e.g., transaction information such as order details, amount charged, payment method, purchase history records of products purchased or considered, or other purchasing or consuming histories or tendencies, reviews you submit).

  • Internet or Network Activity (e.g., browsing history, interactions with our website, clicks).

  • Geolocation Data (e.g., device location).

  • Professional or Employment-Related Information (e.g., work email).

  • Audio, Electronic, Visual, or Similar Information (e.g., in-store Closed-Circuit Television (“CCTV”), customer experience calls, user-generated content).

  • Personal Information Categories Listed in the California Customer Records Statute (e.g., name, address, telephone number, personal characteristics or description, employment; some of this information may overlap with other categories).

  • Inferences drawn from any of the Personal Information listed above to create a profile about, for example, an individual’s preferences (e.g., preferences, interests, and characteristics).

  • Sensitive personal information (in limited circumstances and described further below).

Business Contacts, Vendors, and Contractors. Legacy Laser Designs, LLC also collects limited personal information from our business contacts, vendors, and contractors. For example, we collect name and business contact information (including name, job title, telephone number(s), and email address) from each of our business contacts, vendors, and contractors for the purpose of initiating, operating, managing, and maintaining our business relationships. For our business contacts, such as our dealers, we may also collect purchase or consuming histories as part of that relationship.

Ambassadors. Ambassadors. If you're a Legacy Laser Designs, LLC ambassador, this section also applies to you. We collect personal information from our ambassadors, including contact information, user-generated content, professional or employment-related information, and other information you provide to us. We may collect and use your personal information to manage the ambassador program, and we may disclose your personal information to others only as previously consented to.


Sensitive Personal Information

Legacy Laser Designs, LLC does not collect or process precise geolocation data through our website or online services. However, our service providers may collect such information to improve our services or for location-based functionalities, which could be regarded as "sensitive personal information" as defined by US privacy laws. Generally, Legacy Laser Designs, LLC does not request, and we do not knowingly gather, any sensitive personal information as part of our Services. This includes information such as social security numbers, racial or ethnic origins, political opinions, religious beliefs, health data, biometric or genetic characteristics, criminal background, or trade union membership.

Please refrain from sending or disclosing any sensitive personal information on or through the Services or otherwise to us, unless specifically requested by us. In certain exceptional circumstances, we might require sensitive personal information, such as for legal compliance or for specific operational purposes. However, Legacy Laser Designs, LLC commits to not "sell" or "share" sensitive personal information about Californians or residents of other states in ways that are inconsistent with the California Consumer Privacy Act (CCPA) and other applicable US privacy laws. We strictly use sensitive personal information only for purposes that are compatible with the reasons for which it was collected or other authorized purposes as defined by applicable law. We do not use sensitive personal information for making inferences about individuals.

USE OF PERSONAL INFORMATION Legacy Laser Designs, LLC, along with our service providers, contractors, and third parties, utilizes your personal information for a variety of purposes:

  • To provide, operate, and maintain our website.

  • To fulfill orders and process returns you have ordered or requested, and to communicate with you about such orders or returns.

  • To enable and improve customer service, and address your questions, suggestions, compliments, or complaints.

  • To communicate with you, including sending important information about the website, terms, conditions, policies, recall information, and other administrative information.

  • To share reviews, testimonials, or other user-generated content.

  • To register you for a LegacyLaserDesigns.com account and communicate with you about your account and activities in connection with our Services.

  • To deliver marketing communications and advertising that may be of interest to you.

  • To administer sweepstakes, contests, and promotions, including special discounts for various groups.

  • To learn about customer trends and interests.

  • To personalize digital content.

  • To create inference data about you and your interests.

  • For fraud prevention, security, and asset protection.

  • To enable our business purposes, such as data analysis, audits, research and development of new products and services, identifying usage trends, enhancing our website, and improving our services.

  • To comply with legal matters.

  • To initiate, operate, manage, and maintain our business relationships.

  • For any other purpose, with your consent where appropriate.

We may also aggregate and/or anonymize personal information so that it will no longer be considered personal information. This is done to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual specifically.

DISCLOSURES OF PERSONAL INFORMATION (INCLUDING "SALES" / "SHARING" AND TARGETED ADVERTISING)

Legacy Laser Designs, LLC may disclose, share, or sell your personal information to service providers, contractors, and third parties for various purposes as outlined below.

Disclosures of Personal Information

In the past twelve (12) months, Legacy Laser Designs, LLC has disclosed the following categories of personal information for business purposes:

  • Identifiers.

  • Commercial information.

  • Internet or network activity.

  • Geolocation data.

  • Professional or employment-related information.

  • Audio, electronic, visual, and similar information.

  • California Customer Records personal information categories (e.g., name and contact information).

  • Inferences.

We disclose your personal information for business purposes to the following categories of service providers and contractors:

  • Affiliates, as described in this Privacy Policy.

  • Service providers engaged by us for facilitating services on our behalf, such as order fulfillment, customer service, payment processing, and more. Further information on our third-party payment processors is provided below.

  • Contractors providing consultancy and advisory services, including third-party auditors.

  • Analytics, marketing, and advertising partners for marketing services and products that might interest you.

  • Joint marketing partners, with whom we may occasionally partner to offer services, products, events, and promotions either co-branded or cross-promotional. Information provided in connection with our Services may be collected directly by, or shared with, the partner and any participating sponsors or advertisers.

  • Entities involved in business sales or similar transactions, where we may buy, merge, or partner with other companies.

  • Entities involved in the Protection of Legacy Laser Designs, LLC and Other Legal Compliance, if required by law or based on a good faith belief that such disclosure is necessary to: (i) seek legal advice; (ii) comply with law or legal process (e.g., subpoena or court order) and requests from public or governmental authorities; (iii) enforce our Terms of Service, this Privacy Policy, or other contracts; (iv) protect our rights, property, or personal safety, as well as that of our agents, affiliates, users, or the public; (v) investigate security breaches; (vi) pursue available remedies or limit damages we may sustain. This includes exchanging information with other companies and organizations for fraud protection and similar purposes.

Targeted Advertising and "Sales" / "Sharing" of Personal Information

Legacy Laser Designs, LLC does not engage in the sale of consumers’ personal information for monetary compensation. However, under certain privacy laws in the U.S., the term "sale" is defined broadly, and some sharing activities described below may be considered a sale even though we do not receive financial compensation from third parties.

Instead, we share specific personal information in exchange for insights and other valuable services. We also share personal information with third parties for cross-contextual (interest-based) behavioral advertising purposes, known as "sharing" under laws like the California Consumer Privacy Act (CCPA), or for "targeted advertising." This involves displaying advertisements based on personal information collected or inferred from your activities over time across various nonaffiliated websites, applications, or online services. These third parties may use cookies, web beacons, identifiers, and other tracking technologies to gather information about your use of our Services and other websites. This includes your IP address and other identifiers, web browser details, pages viewed, time spent on pages, clicked links, and conversion information. This data is used to offer a more personalized experience, deliver ads tailored to your interests, analyze and track data, create propensity models, enhance engagement, ascertain the popularity of specific content, and better understand your online activity.

RETENTION OF PERSONAL INFORMATION

Legacy Laser Designs, LLC intends to retain your personal information only for as long as is necessary to fulfill the purposes outlined in our Privacy Policy, unless a longer retention period is mandated or permitted by law. We commit to taking appropriate measures to delete, anonymize, or aggregate your personal information when it is no longer needed for these purposes. If immediate deletion is not feasible (e.g., due to your personal information being stored in backup archives), we will store your information securely until deletion can be achieved.

Our approach to determining retention periods is primarily based on the type of record in which the personal information is contained. Given that a specific category of personal information may be included in different types of records, each with varying retention periods, it's not always possible to stipulate a uniform retention period for each category of personal information. The criteria we use to establish our retention periods include:

  • The duration of our ongoing relationship with you, including your use of our Services (for example, for as long as you maintain an account with us or continue to use our Services).

  • Any legal obligations we face (such as laws that require us to keep transaction records for a certain period before we can delete them).

  • Whether retention is advisable considering our legal position (such as with respect to statutes of limitations, litigation, or regulatory investigations).

SOURCES OF PERSONAL INFORMATION

Legacy Laser Designs, LLC collects the categories of personal information outlined in this Privacy Policy through various methods, including:

Direct Information Collection

We gather personal information directly from you when you:

  • Sign up for updates, promotions, sweepstakes, newsletters via text, email, or postal mail.

  • Participate in surveys.

  • Create an account on our website.

  • Contact our customer service.

  • Purchase or register a product.

  • Engage with us on social media platforms.

  • Leave a product review.

  • RSVP or attend our events.

  • Initiate a contract or business relationship.

Automatic Information Collection

Our website automatically collects certain types of personal information through various means:

  • Device and Network Information: We collect information about the devices you use to access our Services, including hardware models, browser types, IP addresses, operating systems, unique device identifiers, and network information.

  • Location Information: We collect real-time information about your device's location, subject to your device's privacy settings.

  • Usage Information: Utilizing cookies and other tracking technologies, we gather information about your interaction with our Services, including access dates, pages viewed, and browsing habits.

  • Video Information: We use CCTV in our stores for security purposes, collecting and temporarily storing images for fraud prevention and safety.

We may combine this automatically collected information with other personal information we collect about you. It aids in improving our website and providing a more tailored service. For more details on the technologies we use for this automatic data collection, refer to our section on “Cookies and Other Tracking Technologies.”

Information We Collect from Other Sources

Legacy Laser Designs, LLC may receive personal information about you from various external sources. We integrate this information with data we have already gathered about you to utilize it for the purposes described in our Privacy Policy. For instance, we might collect personal information about you from:

  • Customers of Legacy Laser Designs, LLC, especially when they send you a product from our company.

  • Social media platforms, particularly if you interact with us via social media services or log in using social media credentials.

  • Analytics and marketing or advertising firms, along with other entities that help us better understand you and tailor information and offers that might interest you.

  • Fraud prevention service providers.

Information We Derive from Other Personal Information

We may derive or infer personal information about you based on the data we collect. For example, your location could be inferred from your IP address, or your interest in specific products might be deduced from your browsing behavior on our Services.

SECURITY

Legacy Laser Designs, LLC employs various organizational, technical, and administrative measures to protect your personal information within our organization. Regrettably, no data transmission or storage system can be guaranteed to be entirely secure. If you have concerns about the security on our site or suspect that your interaction with us is no longer secure, please contact us immediately as outlined in the “Contact Us” section below.

YOUR CHOICES AND LEGAL RIGHTS

We aim to offer you meaningful choices regarding your personal information.

Your Choices

The mechanisms below have been established to provide you control over your personal information:

  • Opt-Out of Email Communications: If you wish to stop receiving marketing-related emails from us, you can opt-out by clicking the “unsubscribe” link in any Legacy Laser Designs, LLC marketing email. Allow 10 days for this change to take effect. Note that opting out of marketing-related emails does not exempt you from receiving important administrative messages.

  • Opt-Out of Text Communications: You can opt-out of marketing text messages by replying with STOP, END, CANCEL, UNSUBSCRIBE, or QUIT.

  • Opt-Out of Physical Mail Communications: To stop receiving physical mail or catalogs, please complete the Unsubscribe Form on our website.

  • Close Your Legacy Laser Designs Account: If you wish to close your account, please contact us using the “Contact Us” information below.

  • Manage Tracking Technologies and Advertising: You can manage how your devices share information with our site and handle cookies and other tracking technologies. For more detailed opt-out options regarding interest-based advertising, visit the Network Advertising Initiative (NAI) at www.networkadvertising.org and the Digital Advertising Alliance at www.aboutads.info. You can also block cookies through your browser settings, but this may affect your access to certain features of our Services. Additionally, you can manage your cookie preferences on our site via the “Cookies Settings” in the website footer.

These choices and legal rights are essential in ensuring that you have control over your personal information and how it is used.

Third Party Services

Third-Party Websites

This Privacy Policy does not apply to information collected by third-party websites that may be linked to or accessible through Legacy Laser Designs, LLC's Services. The inclusion of any link on our Services does not imply endorsement of the linked site or service by Legacy Laser Designs, LLC or our affiliates.

Third-Party Payment Services

Legacy Laser Designs, LLC utilizes third-party payment services to process payments made through the Services. When you make a payment via the Services, your personal information will be collected and controlled by this third-party service provider and is subject to their privacy policy, not this Privacy Policy. We do not have control over and are not responsible for the collection, use, and disclosure of your personal information by the third-party payment service.

Use of Services by Minors

Our Services are not designed for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected information from a child under 16, we will take steps to delete the information as soon as possible. If you believe we might have any information from or about a child under 16, please contact us at our provided contact information.

Notice of Financial Incentive

Legacy Laser Designs, LLC may offer financial incentives, such as loyalty and rewards programs, which might result in different pricing or benefits. These incentives may be considered financial incentives under applicable privacy laws. Participation in these programs is voluntary and requires your prior opt-in consent. If you choose to participate, you can sign up via designated areas on our website or through specific interactions with our Services. Although we do not discriminate against those who exercise their privacy rights, requesting the deletion of your data tied to these programs may result in the loss of accumulated points and program benefits. Membership can be canceled at any time with certain restrictions.

The minimal personal information required to provide these discounts includes categories such as identifiers and professional or employment-related information, as detailed in the "Collection of Personal Information" section. This information is used to administer the discounts and support our business activities according to our Privacy Policy. The value derived from these discount programs is based on the profits generated, the goodwill established, and the customer relationships fostered through the offering of these programs. The estimated value and specific terms of participation will be disclosed when you sign up for a particular program.

For more information about these programs, you may inquire at our designated contact address.

Cookies and Other Tracking Technologies

Cookies are small files placed on your computer or mobile device when you visit certain pages on the internet or use certain mobile applications, including our Site. They are used to remember your device when it accesses our Site. While most cookies won’t collect information that directly identifies you, they can gather general information such as how visitors arrive at and use our Site. In some cases, however, cookies can be used to collect unique identifiers or personal information.

Clear GIFs

Clear GIFs, also known as web beacons, web bugs, or pixel tags, are tiny graphics with a unique identifier that function similarly to cookies. Unlike cookies, which are stored on your device, clear GIFs are embedded invisibly on web pages. We use clear GIFs in conjunction with our Site and cookies to track Site visitors' activities, manage content, compile statistics about Site usage, and engage in targeted advertising. We and our third-party service providers also use clear GIFs in HTML emails to track email response rates, identify when emails are viewed, and determine whether our emails are forwarded.

Categories of Cookies

Our use of cookies and similar technologies typically falls into the following categories:

  1. Strictly Necessary Cookies: These cookies are essential for the website to function and cannot be switched off in our systems. They are set in response to actions made by you, such as setting privacy preferences, logging in, or filling in forms. If you block these cookies, some parts of the Site may not work.

  2. Performance Cookies: These cookies allow us to count visits and traffic sources to measure and improve the performance of our Site. They help us to know which pages are popular and how visitors move around the Site. Blocking these cookies means we cannot monitor our Site's performance.

  3. Functional Cookies: These cookies enable enhanced functionality and personalization on our website. They may be set by us or third-party providers. If you block these cookies, some or all of these services may not function properly.

  4. Targeting and Social Media Cookies: Set through our Site by our advertising and social media partners, these cookies are used to build a profile of your interests and show you relevant ads on other sites. Blocking these cookies will result in less targeted advertising.

For further information on how we use cookies and other tracking technologies, as well as how to manage your preferences and opt-out options, please visit the dedicated section on cookies in our Privacy Policy on our website.